Engaging the reader is the biggest challenge in a blog article, especially when the content is extensive.
You must pass all the necessary information in your article and, in some cases, you are faced with a super article of 4000 thousand words and here comes the challenge: how to keep the reader engaged from start to finish and make him read the full text?
The answer may be simpler than you think. Ask questions throughout the text and present the answers right away.
But why ask questions?
They force the reader to think about the subject and instinctively try to answer his question. In addition, if you did your research work correctly, it is very likely that these questions also represent the doubts of your target audience.
Thus, you generate engagement, curiosity and the desire to read the article to the end with this simple technique.
The questions are also great for ensuring that the reader is following your reasoning. Of course, you won’t be around to hear the answers, but the questions followed by answers help put the reader on the same page.
Conclusion
A successful blog article is critical to your content marketing strategy. It is through it that people will get to know your company, become leads on your contact list, buy your products and finally become true fans of your business.
The good practices that govern the success of a blog post include many factors. In this article we list one of them to help you create better texts and get more qualified traffic to your pages.
Knowing the target audience of your articles is crucial to choose the right topics for your blog and, thus, attract the attention of your persona. You can also use paraphrasing tool to help you find good topics for your blog articles.
